Friday, April 20, 2007

Studio News Experience

Aside from still working 6 days a week and 40+ hours a week, I have had an interesting week. My manager notified me that Studio News (an internal news company for Disney) would be taping a transaction done at one of our stores to broadcast on the news program for the week. Every hour, a cast member in a store is required to do a Magical Moment with a guest. A Magical Moment can be as simple as playing a game of tic-tac-toe with a child or playing a trivia game with a guest. This particular broadcast was to portray what a Magical Moment looks like at our different stores.

I had the chance to meet and get to know what the Studio News team does. Every week they do a new show of the happenings and events taking place in Walt Disney World. The broadcast is then shown on all Disney Cast Member televisions in break rooms and different cast rooms so cast members are aware of what is going on in and around the company. The broadcaster explained how his particular pitch was to tape different Magical Moments done within all the parks to show cast members the variety of different Magical Moments.

It was interesting to see how an internal news company compares with an external news company. Internal news companies still have to go out and interview different people and cover different events, but they get to stay within the company. Everyone all shares a common interset as well; they work for Disney. External news companies can be a little more challenging as journalists and broadcasters are required to interview and talk with strangers on events that might not even affect the journalists in any way.

This week's Disney Exploration Series in Guest Service talked about different leadership skills. It was extremely interesting because the information didn't simply apply to Disney, but life applications as well. For example, we did a hands-on activity on what we thought what traits good and bad leaders should possess. We also talked about different stages of leadership. For example, in Disney there are three different stages of leadership in any working field; entry level management, area management, and general management. As a person works their way up less technical skills are needed and more of an emotional and IQ are needed.

We did an activity at the end in which we worked in partners. One partner was an angered guest and the other was the manager. In front of the class we had to act out how we would solve the situation and then perform instant guest recovery to make up for the poor experience the guest had. I found this to be extremely interesting because it was situations we deal with every day.

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